In Canada's ever-evolving legalization space, we brought colour to the grey area this summer at Toronto's biggest music venue, Budweiser Stage with preeminent brand Tokyo Smoke. By way of an entirely mirror 'elevator', guests we're able to experience different levels that brought the brand's strains to life, enveloping them with motion, sound and yes, trippy terpene worlds. Aptly called 'Get Lifted', the experience was created and built under intensely tight timelines and ever-changing regulations. In the end, it was a huge success, with almost 10,000 unique engagements and 2.2 million social impressions.