Alright, full transparency. I joined john st. well after the #1 discount grocery shopping album - Haulin’ State of Mind - had launched, so I can’t take any credit for that amazingness. But when Jimmy Fallon accidentally mistook No Frills for a real recording artist on the Tonight Show, I was able to help produce a clapback of epic proportions in under 48 hours. The beef blew up on Twitter, earning the album almost 50 million earned impressions overnight, and we pressed a second batch of records that sold out in minutes. The best part? Haulin’ State of Mind is now re-selling online for quadruple its price. Now that’s bananas.