Mexico has a long history of some of the world’s most innovative hotdogs and hamburgers. Outspent and overshadowed by global fast food chains, the thousands of unique street vendors we’re loosing market share at record speeds post the pandemic. To help we used big data to put these small businesses back on the map with The Greatest Guide - a world-first signage and search system powered by generative AI.

Over 42,000 unique point-of-sale materials we’re printed for Bimbo’s small business customers. Dynamically typeset from hand-painted fonts, automatically retouched and branded, then ingested into our system as separate layers, five versions for each vendor were created, outputted to final specs and delivered via WhatsApp for easy printing.