Ace Bakery has always believed in breaking for what matters most. When asked to create something that would garner attention and solidify a purpose for the brand beyond the bakery, we invented the breadblox: a modern take on the breadbox that lets you disconnect to connect.

Reminiscent of a time when meals featured fewer interruptions, this beautifully designed countertop accessory houses phones, not bread and with patented technology, silences those nagging beeps and boops to help people be in the moment around the table. Made of bamboo and ceramic, its elegant and simple design is complimented by a removable cutting board.

Launched for Holiday 2019, the breadblox graced national gift guides, picked up over 35 million in free media, and sold out in under two days.