When Children’s Wish Foundation, Canada’s only homegrown not-for-profit of its kind, approached us to help grant a child’s wish, we knew we could do more. While it has granted nearly 25,000 wishes for children diagnosed with life-threatening illnesses, awareness of the charity was overshadowed by its much larger and well-funded American counterpart. So the objective became not only how we could we grant a little girl’s wish to be famous could we do it in a way that would ignite a movement to generate awareness for the brand nationally, if not around the world?

Livi’s wish was granted with the support of agency partners, and with little to no media spend received millions of impressions worldwide. This idea brought home tons of hardware nationally, including a Much Music Video Award for Best Dance Move to Livi herself.